In the early 2000s, when traveling to many countries, everything started by bringing clothes, shoes and accessories for friends and family members. Afterwards friends of friends were added, which is how the first “Tha Switch” shop was born in Tel Aviv. For more than 10 years now, Tha Switch offers its customers quality products from various countries and current trends. From classic to urban, this shop does not lock in style or trend. Fashion is linked to changing cultures and inspiring ideas from all types of artistic movement as well as traditional heritage. Thus Serial Kolors was the visual and artistic booster of this concept store and recently created the E-commerce website to sell the products worldwide.